![]() And who could forget the ultimate stoner picaresque in modern cinema: "Harold and Kumar go to White Castle." White Castle actually signed on for that film (and its sequel). Denny's is promoting a reggae-loving unicorn. Then there's Sonic and its hallucinating twenty-something dreaming of man-sized cheesy tots. The pork and chive fried dumplings are 1.25 for 5 and theyre absolutely delicious. General Mills, which revived Cheech and Chong for a Fiber One web campaign, deemed the ad so successful it plans to do more just like it. We ordered the sushi burritos, and they were good. Taco Bell, with its Doritos-taco hybrid and "late night munchies" tagline saw a six percent sales increase in the first quarter of 2012. Companies as big as Taco Bell and General Mills have gotten in on the act and they're reaping the rewards. Odds are he'll be a glassy-eyed Spicoli, dropping coded reefer references (see Jack in the Box's favorite mumbling pothead). ![]() Just look at the actor in the next burger commercial you see. According to the algorithm behind Urban Thesaurus, the top 5 slang words for fantasy burrito are: blake, food log, jesse, shaka, and food doobie. ![]() ![]() That kind of winking and nudging is typical in the emergent genre of ads aimed at stoners, a once taboo marketing approach recently embraced most blatantly by the fast food industry. ![]()
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